Motion video for products and services
Your product is great. It's just hard to show. Motion video shows the parts a camera can't reach, so buyers finally see what makes it good. Built from your catalogue and spec sheets, with no crew and no shoot day.
The problem
01
You can't point a camera inside a gear pump. So nobody ever sees the bit that makes it good.
02
No object, no shoot. So most service firms just skip video altogether.
03
It's a brochure and a website, or $20,000 to $30,000 for an agency and a film crew. Not much in between.
This isn't about making fancy videos. It's a real chance to show buyers what your competitors can't, before they work out how.
A note from Paul
I've spent more than 15 years in marketing, branding and manufacturing, and I've made, branded and sold my own physical products. So I know how hard it is to make a technical product look as good as it actually is.
Skincare brands can spend $20,000 to $30,000 on a big agency. Industrial, manufacturing and commercial companies usually get a brochure and a fact sheet. Motion video changes that, and I think the companies that move early will be very hard to catch.
The demos
Every demo is for a fictional business, with illustrative products and figures, built the same way as a paid video. Not a real product. Not associated with any real brand.
Ads15 second spotDemo brand
A 15 second ad that checks the buyer's flow and head against the pump's own curve. Built for YouTube, Performance Max, Meta and Reels.
Delivered in 16:9 and 9:16. Gildersby Pumps is fictional, and every product and figure is illustrative.
Get one like thisExplainerTeardownDemo brand
A Teardown that builds a hydraulic hose from the core out, one layer at a time, so the buyer sees what a photo of the outside never shows.
Delivered in 16:9 and 9:16. Corlath Hydraulics is fictional, and every product and figure is illustrative.
Get one like thisExplainerTourDemo brand
A 60 second Tour of a domestic pressure washer, with its 3D twin drawn as a technical drawing through the middle.
Delivered in 16:9. Halvard is fictional, and every product and figure is illustrative.
Get one like thisExplainerTourDemo brand
A 60 second Tour of a cordless hedge and grass shear, from the blades to the battery, drawn in code.
Delivered in 16:9. Tarrow is fictional, and every product and figure is illustrative.
Get one like thisWhere they work
Some people love reading the manual. Plenty of others need to see it before it clicks, and in technical sales nobody wants to admit they didn't follow. A motion video covers both. Keep the fact sheet, and add the picture.
Show how it works right where people buy.
Your website explaining the product while you sleep.
Induction and product training that new starters actually remember.
Give your network the same clear explanation you'd give.
Pull it up on the iPad in the client's office instead of waving your hands about.
A looping screen on the stand that stops people walking past.
Show what's new and why it matters from day one.
Looping on an iPad or screen beside the product on the shelf.
The visual version sitting next to the technical detail.
Drop the video into an answer when someone asks how it works.
YouTube, Performance Max, Demand Gen, Meta and Reels all want video.
Make the method clear before anyone has to ask.
How it works
Step 1
Catalogue, spec sheets, photos, logo and the claims you stand behind. Uploaded through a private portal.
Step 2
Hooks, calls to action and copy, with every line traced back to a claim you approved. Nothing is made up.
Step 3
Want something changed? No problem. Nothing gets built until you're happy with the script and storyboard.
Step 4
Every size, yours to keep, for the website, the sales team, the trade show and the ads. Showcase and Flagship are uploaded and linked for you.
Packages
Fixed prices in AUD, shown ex GST and incl. GST. Australian businesses pay GST. Paid in full before work starts, by card or invoice.
3 spots left this week
No voiceover. Every video is built to work with the sound off.
Check out: Flagship
Change package above at any time.
Your colour
Pick a base, then your brand colour becomes the accent. One colour per package, shared by every video in it.
Brand colour
Pick one above, or paste the hex code from your brand guide.
Secure card payment through Stripe, which emails your receipt and invoice.
Answer five quick questions. You get a recommendation with its price, and the answers go with your call request so I can come prepared.
Guarantee
Report it within 14 days of delivery. Not fixed within 10 business days, refunded. Miss an Express date on our side and the Express fee comes back. This is on top of your rights under the Australian Consumer Law. It does not promise views, leads or sales.
You sign off the script, the claims sheet and the storyboard before any motion is built. If a finished video does not match what you signed off, tell us within 14 days of delivery. We fix it at no cost. If we cannot fix it within 10 business days of you telling us, we refund the price of that video.
This is in addition to your rights under the Australian Consumer Law. It does not promise views, leads or sales.
To claim, email hello@paulsaunders.ai with your order number and what does not match. We pay any cost of processing the claim.
Express: if we miss the Express date for reasons on our side, the Express fee comes back. Details are in the terms.
This guarantee is given by Retro River Pty Ltd, registered office 4/100 Hay St, Subiaco WA 6008, phone 0448 817 445, email hello@paulsaunders.ai.
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled:
- to cancel your service contract with us; and
- to a refund for the unused portion, or to compensation for its reduced value.
You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.
FAQ
Ads are 15 seconds and built to stop the scroll on YouTube, Performance Max, Meta and Reels. They suit businesses running ads or about to. An explainer runs 15 to 60 seconds and shows how a product works, for your website, sales decks, trade shows and LinkedIn. If you are not sure, book a call.
Pretty much anywhere you explain your product: product pages, staff training, distributor and reseller packs, sales meetings, trade show screens, launches, in-store iPads, beside your manuals and fact sheets, and inside a website chat or sales bot. The files are yours to use however you like.
Every video on this page is for a fictional business, with illustrative products and figures, built the same way as a paid video. Client work stays private unless a client says otherwise. Not a real product. Not associated with any real brand.
The motion is code-drawn: built in a video engine from your own artwork, photos and brand. AI helps draft the script, and every line is checked against your claims sheet and approved by you before it goes on screen.
Not in these packages. They are designed to work with the sound off, with music and sound design for when it is on.
No. A good video gives your product a clear explanation and a strong opening. How many people see it, and what they do next, depends on your offer, your market and where it runs. We do not promise views, leads or sales.
Ads take 7 to 10 business days from a complete intake. Express is guaranteed at 3 to 5 business days for 50% more, on Showcase and Flagship, with a capped number of Express slots each week. If we miss an Express date, the Express fee comes back. Explainers have a 10 business day target. Your review time is added on top, and the clock starts once the order is paid and the intake is in.
Your logo (vector if you have it), images and photos, the product or service the video is about, the claims you can stand behind, and a few answers about how you sound. For ads, your offer and three proof points. The portal walks you through it.
You sign off the storyboard before any motion is built. Spotlight and Spot include one revision round, Flagship includes three, and every other package includes two. A round is one list of changes inside the signed-off storyboard. A new idea, script, size or length is quoted separately before any work on it.
Yes, with Showcase and Flagship. You keep ownership of the channel and add us as an Editor. We write the titles, descriptions and tags, add the thumbnails, set the AI disclosure, upload, and link the channel to your Google Ads account.
Showcase and Flagship include a one-off review of your Google Ads account, with written findings. It is a review only. It does not include managing or changing the account.
Once it is paid in full, the finished video files and thumbnails are yours, for any channel. We keep the code, templates, engine and music, licensed for use in your videos. We only show your video in our portfolio with your written consent.
On your own YouTube channel or website. You get the finished files to keep. Nothing is hosted on this site.
Yes. Request an invoice from the packages section. It arrives from Stripe, is due in 7 days, and work starts when it is paid.
Yes. Prices are in AUD, and GST is added only for businesses based in Australia. Your bank converts the amount when you pay by card.
Still have a question?
Request a callFinal call
Tell me what you sell and where you'd like the videos to work. I'll reply personally, and we can talk through what's possible for your product.
See packagesPrefer email? hello@paulsaunders.ai
Free builds
Each episode of the series is a boring product, built in motion. Two free builds a month go to real businesses whose own product fits the series. If yours is chosen, it becomes that day’s build, and you get the 9:16 cut free with our mark on it. Places are limited, so not every good fit can be chosen.
Selection is our choice. The story is always the mechanism, never a rating or a certification, and some product categories are excluded. Clean masters and other sizes are available through the Explainer packages.
Early access