Privacy policy
Last updated 17 October 2026
This website, paulsaunders.ai, is operated by Retro River Pty Ltd (ABN 93 140 139 055), the company through which Paul Saunders provides his services. In this policy, “I” and “me” means Paul Saunders and Retro River Pty Ltd.
What I collect
When you request a call through the form on this site, I collect:
- your name
- your email address
- your business name
- anything you choose to write in the message field
If you order a product video through paulsaunders.ai/video, I also collect:
- your name, email address, company, country and billing details, through Stripe at checkout or on an invoice (I never see your full card number)
- what you give me in the project portal: product details, your logo, catalogue images and photos, claims, tone of voice answers and the email addresses of colleagues you add
- your comments and approvals on storyboards and videos
- where you came from before ordering (the referring website’s name and any campaign tags in the link), so I can tell which channels work
If you email me, I receive whatever you include in that email. The company that hosts this site also processes standard technical details such as your IP address and browser type, so it can deliver and secure the site.
This site uses Google Analytics to count visits and see how people find it, including from search engines and AI assistants. Google Analytics sets cookies and collects details such as the pages you view, how you arrived, your approximate location and your device. It does not receive your name, email or anything you type into a form.
The product video page may also use the LinkedIn Insight Tag, the Meta Pixel and the Reddit Pixel to measure whether ads on those platforms lead to enquiries and orders. These set advertising cookies. They are not used anywhere else on the site.
If you are in the United Kingdom or the European Economic Area, none of these cookies are set unless you agree, and you can change your choice at any time with “Cookie settings” at the foot of every page. Anywhere else, you can turn them off the same way. If your browser sends a Global Privacy Control signal, they are always off. Signing in to the project portal sets one essential cookie that keeps you signed in for 30 days.
You can block Google Analytics with your browser’s privacy settings or Google’s opt-out browser add-on.
How I use it
I use your details to reply to your request, arrange a call and keep a record of our correspondence. When you submit the form, you also receive a confirmation email with a copy of your message.
For a video order, I use what you supply only to make, review and deliver your videos, to invoice you, and to email you about the order. I show your video in my portfolio only with your written consent.
I don’t sell your details, and I don’t add you to a mailing list unless you tick the box that asks for it.
The motion cheat sheet
When you ask for the motion cheat sheet, I collect your email address and use it to send you a link that opens the cheat sheet. That email only delivers the cheat sheet. If you also tick the box for the build-in-public emails, I send you those too, at most one a week, each with an unsubscribe link that works straight away.
I keep a record of the email address you entered, the wording you were shown, whether you ticked the box, the time, which post or link brought you, and a one-way scrambled form of your IP address. The record shows what you agreed to, and it is stored privately with the company that hosts this site. Signing up also sets one essential cookie that keeps the cheat sheet open for you on this site for a year.
Who else handles it
These services help run the site and deliver email:
- Vercel, which hosts this website
- Resend, which sends the emails the forms and the portal generate
- Stripe, which processes payments and invoices
- Vercel Blob, Vercel’s private file store, which holds portal uploads, intake answers, finished files and cheat sheet sign-ups
- LinkedIn, Meta and Reddit, for the ad measurement described above
- Google, which provides Google Analytics
- ImprovMX, which forwards email sent to paulsaunders.ai addresses, and the mailbox provider it forwards to
Some of these providers store or process data outside Australia, including in the United States.
How long I keep it
I keep your details for as long as I need them to respond to you and to keep reasonable business records.
For video orders, the files you upload are deleted six months after delivery, and the finished files can be downloaded from the portal for 90 days after delivery. Payment and invoice records are kept for as long as tax law requires.
Your choices
You can ask to see, correct or delete the details I hold about you by emailing hello@paulsaunders.ai.
If you have a concern about how your details have been handled, email me first and I’ll work to resolve it. If you’re not satisfied with the response, you can contact the Office of the Australian Information Commissioner.
Changes
If this policy changes, the updated version will appear on this page with a new date.