Paul Saunders · AI Solutions Architect
Custom AI solutions, designed and built around how your business actually works.
I help established small and medium businesses turn their systems, knowledge and processes into practical AI tools, scoped for your business and built by the same person who designs them.
18 years in digital
Building, testing and running systems for real businesses.
Working solutions, not slide decks
You get tools your team uses.
Built on your systems
Ideal for businesses that already document how they operate.
01 · Why custom
There’s no template for your business
Off-the-shelf AI tools solve generic problems. Your business isn’t generic.
The way you onboard clients, run operations, produce content and report on performance has been shaped over years, and that’s exactly where the value is.
Every project I take on is built from scratch around your workflows, your data and your people. It’s the only way I’ve found that consistently produces something a team keeps using.
02 · How I work
Advise. Architect. Build.
Advise
We start with where AI can genuinely make a difference in your business and, just as importantly, where it can’t. Clear recommendations, no hype.
Architect
I design the solution around your existing systems, tools and team: what it connects to, who uses it, and how it fits into the way you already work.
Build
Then I build it. It’s properly tested, documented and handed over with training, so your team is confident using it from day one.
03 · Process
A simple way to start
Step 1
A conversation
A relaxed call to understand your business, goals and bottlenecks.
Step 2
A tailored proposal
A clear scope for what I’d build, why, and what it involves.
Step 3
The build
Designed, built and refined with you, then handed over with training.
Step 4 · Optional
Ongoing support
Refinements and new builds as your business evolves.
04 · Clients
What clients say
Paul Saunders knows his stuff, but what sets him apart is how well he understands the business of business and his ability to connect the two. Conversations with Paul are always aligned to your business objectives. He takes the time to understand what matters most to you, and crafts campaigns and builds tools to help you reach those goals. Paul is the real deal, highly skilled, business-savvy, and generous with his knowledge.
Paul has been partnering with us for well over a decade, which is a testament to his knowledge (he’s constantly upskilling), his care for us and our success. He has been a pivotal part of FightFit and it’s growth. We couldn’t recommend him highly enough!!
Paul has managed our online marketing for a number of years and consistently demonstrated a deep understanding of our business goals and a keen insight into the intricacies of online marketing. Paul is a pleasure to work with and his responsiveness, attention to detail and willingness to go the extra mile has significantly contributed to our online success. We highly recommend Paul for anyone seeking a Digital marketing expert.
05 · About
About Paul
I’m Paul Saunders. I’ve spent 18 years in digital, working hands-on with business owners to build systems that make their businesses run and grow better. Over the past couple of years my work has moved almost entirely into designing and building custom AI solutions.
I work with a small number of businesses at a time, and I’m involved from the first conversation to the final handover. You deal with me, not an account manager.
06 · FAQ
Questions about working together
What kind of businesses do you work with?
Established small and medium businesses, usually ones that already have systems and processes in place. That typically means past the sole-trader stage and well short of enterprise.
Do you use off-the-shelf AI tools or templates?
No. Every build is designed from scratch around your workflows, your data and your team. It will often connect to software you already use, but the solution itself is made for your business.
How is a project priced?
Every project is scoped individually. After our first conversation you receive a tailored proposal that sets out what I’d build, why, and what it involves, so you can decide before any work begins.
What happens after the build?
Each build is tested, documented and handed over with training, so your team can use it from day one. If you want ongoing support, I can refine it and add new builds as your business evolves.
Where are you based?
I’m based in Perth and work with businesses across Australia, mainly in Melbourne and Sydney.
07 · Book a call
Let’s see what’s possible for your business
If you’ve got systems, knowledge or processes that could be working harder, let’s talk. No obligation, just a straightforward conversation about where AI could genuinely help.
Prefer email? hello@paulsaunders.ai