Work with me
When the work warrants it, bring me in.
Most of what I do, I give away — start there. When you’d rather one person held the whole stack instead of stitching it together yourself, that’s where I come in. Two ways in: a fixed-scope piece of work with a clear deliverable and price, or a working relationship across the whole thing. Either way, you’ll know exactly what you’re getting before we start.
Fixed scope. Clear price. No drift.
A small piece of work is a good way to start — many turn into something bigger when it makes sense. Each one has a clear deliverable and a from-price. The specificity does the work a testimonial normally would.
Get found by AI
Frontier layerThe frontier layer — being the answer AI assistants give, and being buyable by the agents that shop on a customer's behalf.AEO Discovery Pack
Install the files that signal how AI assistants and their crawlers should find, read and recommend your site — grounded in your real search data, not made-up keywords.
AI-Ready Catalogue Audit
A structured read on how visible your product catalogue is to AI shopping agents — what's ready, and what's quietly blocking the sale.
Agentic Storefront Optimisation
Get your store's titles, schema, feed and policies ready for the AI agents that buy on a customer's behalf.
Sharpen what converts
The pages and offers doing the work once the traffic arrives.Landing Page Audit
A scored read on one page's conversion friction, with the highest-impact fixes prioritised.
Understand your market
The competitive picture, in plain language.Competitor Intelligence
How your competitors position, message and advertise — and the gaps you can own.
Make better content
Content and product data that earns its place.Product Feed Optimisation
Rewrite your shopping feed titles and descriptions so the right products show for the right searches.
Prices in USD, shown as a from-price for the entry tier — larger scopes are quoted before we start. Tell me what you need →
One guide for the whole stack.
When the monthly churn stops being something you want to manage yourself, the alternative is one person holding the whole stack: a single holistic view across your ads, content, search, agentic-shopping readiness and the infrastructure underneath — run on the Calm Stack Method.
It’s scoped to your stack and priced before we begin — not a fixed package, because no two stacks are. The free playbooks and a fixed-scope piece of work are the usual way in; this is the step beyond them.
Let’s talk →Instead of testimonials or logos, I show the working — the playbooks, the method, and the tools I actually use.
You judge the thinking before you ever judge an invoice. That’s the point. You also get one accountable point of contact — me — who has actually used the tool he’s recommending. No account managers, no agency layer between you and the person doing the work.
Tell me what’s on your plate.
A fixed-scope piece of work, or the whole stack held by one person. No calendar pop-up, no hard sell — just tell me where you are and I’ll tell you plainly whether I can help.